I first met Callie on Twitter during one of her brilliant #CreativeCoffeeHour chats! If you haven't popped in there on a Monday evening, you're seriously missing out! Callie is a powerhouse in the digital world, and she has some wonderful insight to share with you about her work-life balance. Enjoy! // Bev
Callie, tell us a little about yourself and what you do at Callie Creates:
My name is Callie Gisler, a digital strategist working and living in Portland, Oregon. During the day, I work as a full-time public relations professional. But the rest of the time, you can find me at Callie Creates, working with brands and businesses of all sizes. I also blog, take photos and drink way too much coffee.
Callie Creates launched in June 2015 as a one-stop shop the savvy business owner, blogger or creative entrepreneur ready to make things happen. I help brands with all things digital strategy, from social media to branding.
What does it mean to you to have work-life balance?
Maybe it sounds cliché, but work-life balance means having enough time for the things I love in life. It’s about creating time for my family, my business and my hobbies. Even when you are working a busy full-time job, there needs to be more to life than those 40 or 50 hours you spend at the office each week.
Do you have any rituals that help foster a more balanced lifestyle?
It’s less of a ritual and more of a mindset. I’ve forced myself to get pretty darn selfish about my personal time. I don’t think there’s perfect formula to balancing the different parts of your life. You have to decide where to draw boundaries. One good example is that I put my inbox to bed by 7 p.m. most nights and don’t allow myself to touch it on the weekends unless absolutely necessary. I have to stay flexible (of course), but if I don’t respect my own boundaries, neither will anyone else.
Do you think rest is important in work and life? Why?
So important! The last thing I ever want is to resent a part of my life because I’m burnt out. Because of that, giving myself time to rest and recharge has to be a priority. Even savvy boss ladies need a day off.
What have been your biggest struggles at Callie Creates and how have you overcome them?
Biggest struggle? Building a business along side a full-time job. There’s nothing glamorous about putting in 10 hours at the office, then coming home to work from 6 p.m. to midnight on your own stuff. But it’s definitely worth it. I find ways to keep that “big vision” in mind every day. Being a big organizational nerd, I also built out a year-long creative action plan that keeps me accountable and on track.
What advice would you give to someone searching to find their work-life balance?
Definitely take some time to think about your priorities. Is it your day job, your side business, your personal health? When you start considering what's most important, creating boundaries can get a little easier.
Where do you find confidence and inspiration?
I’ve been so lucky to find a supportive, inspiring community online. Connecting with other creatives has definitely helped build my confidence and keep me inspired as a business owner. There’s something incredible about chatting with other people who just get it. I’m also on a podcast binge right now. Being Boss, Make it Happen and She Percolates are the best to plug into during a work session.
Describe your perfect day:
A day spent at the café, celebrating an exciting new project with a client over a good cup of coffee. Simple as that.
If you could go anywhere in the world to find and feel bliss, where would that be and why?
Definitely a drive to somewhere I’ve never been before. For some people, great ideas happen in the shower. For me, great ideas happen during a long drive with the windows down.
Photography credit: Kaela Mey Photography